The HOLGA CAMERA and LO-FI PHOTOGRAPHY

The Holga Camera is a plastic and cheaply made camera, but well known for the great photos it is still capable of producing. Unless you get the glass lens version, then everything about it is plastic - the lens and camera body!

Today's world of digital photography places such an obsessively large emphasis on obtaining the highest end of available photographic equipment, that the art in photography is sometimes forgotten. Details are scrutinised down to the pixel such that the joys of basic photography; being capturing memorable moments and embodying the spirit of the moment onto film and photographic paper, has been lost or disconnected.

Amongst all this, the Holga camera and the realms of Lomography in general brings us back to reality. Ask yourself a question the next time you pick up your digital camera - is it the functionality and specifications of your camera that limits you to take great photos? Or are you able to work around such limitations and be able to work with the basic necessities that a comprises a camera? How can you take a great photo with a limited selection of apertures (two if you're lucky!), a fixed shutter speed and a PLASTIC lens (or how about no lens and just a pinhole)?

This philosophy is why we think this is a challenge not just to new photographers who have never seen a roll of film before, but to professional photographers caught up amidst the world of digital photography and the neverending spiral of chasing and obtaining the latest expensive cameras, lenses and accessories.